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3 million books/cd's at upto 40% discount

CASH COPY: HOW TO OFFER YOUR PRODUCTS AND SERVICES SO YOUR PROSPECTS BUY THEM...NOW!

#B6 CASH COPY NEW REVISED EDITION!!! JUST UPDATED!!!

Look at the marketing "communications" you're putting out... ads, flyers, post cards, cover letters, proposals... and all the rest.

Is the first thing you see... your name? Your company name? Your photograph? Your address? Your logo? THEN YOU'RE PRODUCING SELFISH, "ME-CENTERED" MARKETING DOCUMENTS... INSTEAD OF CASH COPY... and your sales are suffering!!!

Over 98% of the marketing communications you're producing right this minute are ending up in the trash. They don't get anyone to act. They don't get anyone to buy. Yet because you're spending a pile on producing this junk you think you're "marketing". GET OVER IT!

The marketing communications you're using are failures unless they get people to ACT... unless they get people to BUY. There is never another reason for producing any kind of marketing communication - certainly massaging your ego isn't one!

That's why you need CASH COPY in your office... now! Learn:

the 21 biggest copywriting mistakes you're making - and how to avoid them;

directions for turning your copy around so it's about your prospects... and not about you;

how to turn product/service features into the benefits that really get people to buy.

You'll learn how to:

turn every word, every line, each paragraph and page into hooks that motivate your prospects to buy NOW;

get and use client-centered testimonials;

create offers that motivate buyers...

And much, much more.

Thousands of businesses of every kind all around the world are profiting from this book. It's time you did, too.

Over 20,000 in print! 480 pages. $43.00

"Your book CASH COPY is one of the best books on marketing I have ever read. It is a straightforward, no-nonsense tell-it-like-it-is book. Unlike other books on marketing, your book is easy to understand and put to use."

Robert L. Choat, Palmdale, CA

International Copywriting and Marketing Center

For copywriting assistance with your ads, sales letters, brochures, card deck cards, in fact all your marketing communications, call or e-mail now! We're fast… and inexpensive… and we base everything on the 'cash copy' methods of Dr. Jeffrey Lant.

Want ongoing marketing consultation assistance? Work with Dr. Jeffrey Lant directly! This service is for larger companies wanting to maximize sales growth. Consultancies are available for 3,6, and 9 months and involve onsite and regular telephone, fax, and e-mail assistance.

For marketing communications and consultation w/ Dr. Lant call (617) 547-6382 or e-mail drjlant@worldprofit.comm.

For graphic and camera-ready art assistance, call John Hamwey at (617) 575-9918 or e-mail jhamwey@aol.com.

Remember, Jeffrey is available to address your trade & professional meetings and sales conferences, too. Contact him for details!

" I have just finished the best book I've ever read CASH COPY, and I would like to say thank you. This book is the best of the best!", Jerry Schlavo, Havertow

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Last modified: September 1, 2000