by Dr. Jeffrey Lant
Lots of things help you create a profit-making website site, including
1) a motivating client-centered offer, something your visitor gets by
responding NOW
2) main menu links which are short, sweet, and packed with benefits the visitor gets by
clicking on them
3) prioritizing the benefits the visitor gets, leading with your most important, following
with the next, etc.
4) keeping slow-loading graphics to a minimum and delivering benefits in short, active
client-centered sentences and paragraphs.
And, TRAFFIC!
You can have the most perfect website in the world, but if no one visits
you're doomed, your investment is lost.
That's why you must ALWAYS be thinking about what you've got to do to
generate more and more traffic. On the 'net, traffic = profit. The more traffic you get,
the more profit you've got!
Enter Traffic "Plug-Ins"
Traffic "plug-ins" are like the oil wells you see along the
highways of Texas and California. They're machines working day in, day out pulling in
traffic to your website.
Face it, with the best will in the world, you're not going to be awake and
working on traffic growth 24 hours a day, 365 days a year. Even if you were, there would
be a few minutes of the day -- really! -- when you'd be forced to do other things besides
worry about growing your traffic. That's why traffic "plug-ins" are so great.
They work 24 hours a day, 365 days a year, AUTOMATICALLY building your traffic, which
means growing the value of your site. It's this AUTOMATIC quality that makes them
"must own" traffic-generating tools!
What Is A "Plug-In"?
The best way to know a "plug-in" is for you to see some for
yourself. Thus, go to http://www.lifetrek.com
Here you'll find many "plug-ins" working right now. You'll find...
1) the free greeting postcards system. This clever device invites people
worldwide to visit your site to send UNLIMITED free greeting postcards. It's like owning
your own stationery store, only unlike any such store you've ever seen, this one is never
closed and can draw in people worldwide by giving them the means to send unlimited free
greetings!
2) the free reminder service. You just can't afford to forget ANYTHING
these days. People expect you to remember and remember you must, whether it's your
daughter's little league game or Great Aunt Bessie's birthday! Remember, if you forget,
you go to the doghouse f'sure! When you're running the free reminder "plug-in"
service at your site you're saying to the world, "Never forget again! Come here and
remember!'
3) free classified ad service. Everyone on the 'net loves free classified
ads. No wonder! They're a great way to get traffic to your website. As the owner of a free
classified ad system, you can offer the world and its brother free classifieds 24 hours a
day. And the world will flock to your website to get them!
Note: these are just some of the "plug-ins" you'll find at http://www.lifetrek.com Each has its own theme,
but all have a common purpose: to help you build your website traffic AUTOMATICALLY 24
hours a day!
Arranging Your Traffic-Generating "Plug-In" For Maximum
Advantage
"Plug-ins" operate on the principle that the more traffic you
get, the more freebies you give away, the better off you are. This is true, but only if
you understand how you do profit with a "plug-in" and so maximize the advantages
of using them.
What you give away with any individual "plug-in" -- whether it
be a free greeting postcard or a free classified ad -- doesn't make you any money. What
does is correctly taking advantage of the area around the "plug-in," what I like
to call the "catchment area," the difference being that you're not catching
water, but future buyers of your products and services!
You can capture these prospects -- or most specifically their
all-important e-mail addresses -- in several ways, including:
1) a listserver subscription area 2) a guest book 3) links to other parts
of your domain where you have a listserver or guest book.
Let's look at each.
-- Getting Your Prospect To Subscribe To Your Listserver
A listserver is one of the smartest tools on the 'net. It enables you to
send UNLIMITED non-spam subscription e-mail to everyone on the listserver as often as you
want. This gives you a tremendous competitive advantage, enabling you, as it does, to let
your subscribers know in detail just what offers and values you've got for them; then
doing it again tomorrow! The cost of a listserver is just about a dollar a day! (For
details on getting a listserver Click Here
Because of the great value of a listserver and the very low cost of using
it compared to the value derived from doing so, you must make EVERY EFFORT to get your
visitors to subscribe to it. This means letting them know the BENEFIT of subscribing to
it.
Because of the importance of capturing each visitor's e-mail address, you
need to post this benefit right at the top of your website, in the very upper right hand
corner. There give your visitors the best possible reason for subscribing, as in:
"FREE NEWSLETTER SUBSCRIPTION shows you how to make more money from the Internet now!
Dozens of 'net wealth building tips. $99 yearly value! FREE now!" In other words,
sell the sizzle, not the steak; push value, promote benefit, not just what you're giving
away but how it can improve the life of the person subscribing for it.
-- Posting A Guest Book
A guest book can be used by people wanting to make comments about your
website, what they liked about it, what they thought could be improved, etc. However, it
has a value well beyond that. You can add questions to your guest book form which provide
you with openings you can use to send the visitor further information about your products
and services. Thus,
1) Would you like to subscribe to our free newsletter and get dozens of
practical suggestions on how to make more money on the 'net now? (An affirmative response
gives you permission to manually add the prospect to your listserver list.)
2) Are you interested in making more money on the Internet now? (A yes gives you
permission to send information about the kinds of Internet Services offered as part of a
Worldprofit Internet Services Dealership.)
3) Would you like to increase traffic to your website now? (A yes, gives you permission to
send information about your traffic-development products.)
One critical variable on the Internet is having your prospects give you
their explicit permission to send them further information. If you don't have that
permission, you're spamming them if you send what they haven't asked for. But once you've
got that permission, as with guest book questions and prospect answers, away you go!
-- Links To Other Parts Of Your Domain Where You've Posted Additional
Listserver Subscription Forms and Guest Books
Take a look at the "plug-ins" at http://www.trafficcenter.com
You'll find that each of them has a series of short ads on the left-hand side of
the page. These are not just ads; they're links connecting you to full discussions of each
item. In other words, the items on the left-hand side are short client-centered headlines
saying in effect, "Click here to get detailed information about these items of your
interest." When prospects click, they get that information... and they also get
additional chances to sign up for your listserver subscription list or sign your guest
book. Inshort, because of the importance of capturing visitor e-mail information, you need
to give prospects multiple chances to give it to you.
Getting Started: "Plugging In" Your "Plug-In"
Just like an electrical fixture, nothing happens with your
"plug-in" until it's installed. But this means more than merely posting on the
'net; it means registering it with search engines... and, if you're really smart, linking
it to a high volume traffic conglomerate like Worldprofit.
Worldprofit is an unrelenting traffic machine. It currently hosts over
36,000,000 visits a year. Your traffic "plug-ins" can be linked from
Worldprofit, most often by linking the domain in which the "plug-ins" are
installed. Additionally, this domain can be registered with 200 search engines to further
increase traffic. Once you're "plugged-in" to Worldprofit and the search
engines, you start getting traffic. This can take just a few hours! And then you're off to
the races as your growing traffic comes in all day, every day!
Knowing How Much Traffic You're Getting
Everybody wants to know just how much traffic they're getting. Fortunately
when you acquire a Worldprofit Statistical Program you'll know -- EXACTLY. This program
provides timely information in 23 data fields, updated every 2 minutes! With it, you'll
have unbelievably detailed knowledge about who's coming, what they're looking at, how long
they stay, etc. To see the stats program in operation, go to http://stats.incor.com Enter
the word "postcards" in the space provided. You'll be able to see who is using
the Worldprofit Free Greeting Postcards System right this minute!
Life Without Internet "Plug-Ins" To Develop Your Traffic Is --
Unthinkable!
In the beginning of the Web there was lots of talk about Internet
newsgroups and manually adding links and free classified ads. But the smart people just
don't do those things anymore; for one thing, after they've AUTOMATED their traffic with
"plug-ins", they're just too busy following up real prospects and making SALES
to bother with such low-return activities. The advent of the AUTOMATED
"plug-ins" has changed EVERYTHING, vastly increasing the volume of traffic to
those savvy website owners who install not just one, but multiple "plug-ins",
dramatically increasing their traffic -- and their prospects! In fact,
"plug-ins" will so increase the number of your clients that you'll need an
automated system to deal with them. That's where the incredible Mall Management Program
comes in, the dream software device enabling you to automate customer relations, thereby
spending more time on sales and less time on customer administration. (To see the Mall
Management Program, go to http://www.trafficcenter.com
If You're Seriously Interested In More Website Traffic NOW, Get Your
"Plug-Ins" NOW!
The advent of automated traffic-development software on the Internet has
separated the sheep from the goats. The former try to build their traffic MANUALLY by
adding classified ads, links and such. It's the labor of Sisyphus, the legendary king of
Corinth who was sentenced to roll a rock up a hill in Hades, only to have it roll down
again when he nearly reached the top. When you're building traffic manually, you're doomed
to one frustrating, time-consuming act after another. When you're building traffic
AUTOMATICALLY, however, with traffic "plug-ins" your growth happens
AUTOMATICALLY, all day, every day, whether you're on the Internet or not! In short,
automated traffic "plug-ins" give you a tremendous advantage in getting traffic.
And since traffic is the essential lubricant of the Internet, the one thing you MUST have
to succeed, "plug-ins" are an absolutely vital part of what you must have to
prosper. A website owner properly using "plug-ins" today will be dramatically
further ahead, dramatically more profitable, than someone trying to make the Web work
without them. Take note. And get those "plug-ins" today!
***
Dr. Jeffrey Lant is the internationally known marketer. To turn the
Internet into your personal profit machine, mailto:webmaster@lifetrek.com and ask for your
FREE REPORT. Also, visit http://www.lifetrek.com to see a model home domain in operation
and learn how to increase traffic to your website now. For information on Dr. Lant's many
business-building books, visit http://www.trafficcenter.com
and click on "Dr. Lant's Business Success Catalog." For a free
subscription to his "Marketing Hot Tips" Newsletter,
mailto:drjlant@worldprofit.com with "Subscribe Hot Tips" in subject.
